Beautiful, thoughtful &
functional design solutions.
CASSI
LINDBERG
My mission is to enhance communication through visual experiences, and empower people through effective marketing. When taking on clients I want to understand and bring to fruition your vision. I believe my skills will help you on the way to achieving your goal to attract and retain customers. Contact me to solve your design problems and we will come to a solution together.
Kristin Van Ramshorst
Social Media Specialist, Yardi
“I have worked with Cassi on a number of creative asset projects. Cassi is a creative, intuitive and customer-oriented artist who puts her full effort and energy into each project and client she helps. What I appreciate about Cassi is her approachable vision to the creative process. She includes clients in the process from design concept to final product. Her ability to work in a variety of mediums, from ads and email templates to social media graphics and beyond, is impressive. In addition to her multifaceted creative talents, Cassi is a conscientious and hardworking professional. She is a team player with an optimistic outlook and a go-getter mentality. With Cassi, I know my vision for a creative asset will be perfected into an enhanced, polished final product.”
EXPERIENCE
J. Lohr Vineyards & Wines
2017 - Current
Senior Graphic Designer
San Jose, CA
Yardi
Systems Inc.
2013 - 2017
Marketing Suite Graphic Designer
Santa Barbara, CA
Independent Newspaper
2012 - 2013
Associate Production Manager
Santa Barbara, CA
Kalyra
Winery
2008 - 2013
Art Director & Social Media Specialist,
Associate Wine Club & Tasting Room Manager
Santa Ynez, CA
Coquelicot
Winery
2008 - 2010
Art Director &
Tasting Room Assistant Manager
Los Olivos, CA
Renown Health
Hospital
2007 - 2008
Graphic Designer
Reno, NV
EDUCATION
BA, Communication Design
Focus in Graphic Design
Theme in Gender Perspectives
CSU, Chico
Entrepreneurial & Business Course
Womens Economic Adventures
Santa Barbara, CA
FLIP! 2016 Course
Marty Neumeier
Santa Barbara, CA
Proud AIGA member since 2009!
PORTFOLIO
Wine Tier Evolution
J. Lohr has 3 major wine tiers at different price points. This project was not only to evolve the look and feel of thier high end distributed tier, Vineyard Series, but also visually differenciate between price points.
National Advertising Campaign & POS Retail Displays
National Ad Publications
Southwest Magazine & Wine Enthusiast.
National Summer Ad Campaign
Pinot on the Patio was a national Ad campaign launched with a seasonal look to fit summer. Sales force was provided with POS materials for on 7 off premise sales.
Accolade POS Campaigns
3 top SKU's for J. Lohr recieved 90+ scores from Wine Enthusiast all within a few months. So what you see here is the general look and feel of all 3 sku campaigns that also work cohiesively together. There were a variety of POS materials created for promotion including neckers, bumper cards, case wraps, totems, retail cubes and pallet wraps. Sales were free to pick and choose and build custom campaign materials for accounts.
Yardi Marketing Forum Event Promotions
The Marketing Forum was developed to reach marketing directors within Yardi’s larger residential client base. The event focus is to access industry leaders and connect with them on how to further develop our products and introduce or educate them on our current product offerings.
Within a marketing team of 4 we have successfully marketed and orchestrated 5 events in 5 different cities. Setting up our sales team to average 15 million in sales for each event.
Design Collaterals: Executed
Branding Concept Direction & Evolution
Website
Email Campaigns
Interactive Print Invitations
Social Media Promotions
Powerpoint Template & Speaker Support
Pop-up Banners
Product Posters
Directional Signage
Printed Agenda
Name Badges, Table Tents & Give Aways
Within a marketing team of 4 we have successfully marketed and orchestrated 5 events in 5 different cities. Setting up our sales team to average 15 million in sales for each event.
Design Collaterals: Executed
Branding Concept Direction & Evolution
Website
Email Campaigns
Interactive Print Invitations
Social Media Promotions
Powerpoint Template & Speaker Support
Pop-up Banners
Product Posters
Directional Signage
Printed Agenda
Name Badges, Table Tents & Give Aways
Yardi Ad Campaign
Annual Ad campaign concept 'Fade'. A simple and maluable ad campaign that captures the essence of the Yardi brand while highlighting clients testimonials, and 'wow-factor' clients that use Yardi products.
Boutique wine Club Branding
Developed identity with logo, subsiderary logos, color palette and photo directive. Boutique Wine Club is a customized wine club collective based out of Santa Barbara, CA.
RENTCafe Presentaion Design
While working for Yardi I have had the opportunity to create customized event and user conference presentation templates along with helping upper management hone their presentations to compelling stories.
The main focus is to highlight key factors within the story, spread out slides so that they are easy to take in and read. More slides with compelling information and simple illustrations tend to permeate and stimulate listeners.
The main focus is to highlight key factors within the story, spread out slides so that they are easy to take in and read. More slides with compelling information and simple illustrations tend to permeate and stimulate listeners.
Janus Counseling Center Brochure
This is one of my current freelance clients whom recently launched a private group practice of counselors in Santa Barbara.
The goal was to provide them with a brand presence that conveyed several aspects of their business. First was the concept behind the name. Janus, in mythology is known as the god of beginnings, gates, transitions, time, doorways, passages, and endings. Janus is always portrayed as a two faced god. When capturing that image I decided to create an illustration that would emulate a historical feel. Something that is more trustworthy than modern styling.
The second aspect to capture within the brand was that Janus is a place to feel comfortable at, and their counselors will be able to relate to you. After exploring color pallets, we discovered that natural earth tones of the beach not only captured the local area of Santa Barbara, but also an association of a relaxed environment.
The goal was to provide them with a brand presence that conveyed several aspects of their business. First was the concept behind the name. Janus, in mythology is known as the god of beginnings, gates, transitions, time, doorways, passages, and endings. Janus is always portrayed as a two faced god. When capturing that image I decided to create an illustration that would emulate a historical feel. Something that is more trustworthy than modern styling.
The second aspect to capture within the brand was that Janus is a place to feel comfortable at, and their counselors will be able to relate to you. After exploring color pallets, we discovered that natural earth tones of the beach not only captured the local area of Santa Barbara, but also an association of a relaxed environment.
Kalyra Winery Club Newsletters
While working in the wine industry I have learned how important it is to attract and retain wine club members. Newsletters printed or via email are the most effective way to connect to customers.
Customers sign up for a wine club membership because they not only enjoyed phenomenal wine, but they also enjoyed the experience they had at the winery. For most members, they re-live that experience through wine club. Providing an engaging newsletter that accompanies club shipments can turn a customer from
fan to fanatic.
Club members want to know more, and want to be engaged. The more you ‘aerate’ your winery’s story, the more your customers will feel connected to your product. Share your winery’s unique stories of the season, staff, production or even tips of the trade in a newsletter. Communicate how special each and every wine is by providing wine descriptors and suggested pairings. Enhance pairings with suggested recipes. Generate more sales by listing and elaborating on upcoming events.
Customers sign up for a wine club membership because they not only enjoyed phenomenal wine, but they also enjoyed the experience they had at the winery. For most members, they re-live that experience through wine club. Providing an engaging newsletter that accompanies club shipments can turn a customer from
fan to fanatic.
Club members want to know more, and want to be engaged. The more you ‘aerate’ your winery’s story, the more your customers will feel connected to your product. Share your winery’s unique stories of the season, staff, production or even tips of the trade in a newsletter. Communicate how special each and every wine is by providing wine descriptors and suggested pairings. Enhance pairings with suggested recipes. Generate more sales by listing and elaborating on upcoming events.
Yardi Ad Campaign
This ad concept would translate easily to everywhere Yardi advertises. The design is simple, straight forward, and focuses on the real value of the products. A sleeker look would help update the brand and help compete with new competitors within the market space.
The template would stay the same but each different color variation could be assigned to a product industry, such as commercial, multifamily and senior care.
The ad campaign focuses on testimonials of clients and boosting Yardi prestige to make people think twice about the brand. These would reinforce product reach and capability by just stating the truth about so many powerhouse clients using the software.
The template would stay the same but each different color variation could be assigned to a product industry, such as commercial, multifamily and senior care.
The ad campaign focuses on testimonials of clients and boosting Yardi prestige to make people think twice about the brand. These would reinforce product reach and capability by just stating the truth about so many powerhouse clients using the software.
Wine Tier Evolution
J. Lohr has 3 major wine tiers at different price points. This project was not only to evolve the look and feel of thier high end distributed tier, Vineyard Series, but also visually differenciate between price points.
Sevtap Winery Club Brochure
The wine club sign up brochure is the lifeline to any winery. It is so important to clearly communicate what the club entails in a simple and easy to read format. It is a leaglly binding agreement that gives a winery everything they need to sign up a member, and also provide a member with the information they need about the membership.
Even though there maybe a rouge sign up online, the majority of wine clubs sign ups come from a customers visiting experience - in the moment! And the majority of customers enjoy the printed sign up in comparisson to an iPad. Not only do they have more trust in providing payment information that way, but they also have a tacktile brochure to take home with them. The brochure has all the information they need on the product and service they just purchased.
Even though there maybe a rouge sign up online, the majority of wine clubs sign ups come from a customers visiting experience - in the moment! And the majority of customers enjoy the printed sign up in comparisson to an iPad. Not only do they have more trust in providing payment information that way, but they also have a tacktile brochure to take home with them. The brochure has all the information they need on the product and service they just purchased.
Point2 Inforgraphics
Point2 is a Canadian based realtor marketing platform owned by Yardi. These infographics drove leads from social media and our blog.
Yardi Marketing Forum Invite
This invite is interactive! Slowly open the invite and reveal a different message.
The Marketing Forum was developed to reach marketing directors within our larger residential client base. The event focus is to access industry leaders and connect with them on how to further develop our products and introduce or educate them on our current product offerings.
Within a marketing team of 4 we have successfully marketed and orchestrated 5 events in 5 different cities. Setting up our sales team to average 15 million in sales for each event.
The Marketing Forum was developed to reach marketing directors within our larger residential client base. The event focus is to access industry leaders and connect with them on how to further develop our products and introduce or educate them on our current product offerings.
Within a marketing team of 4 we have successfully marketed and orchestrated 5 events in 5 different cities. Setting up our sales team to average 15 million in sales for each event.
Tot Spot Daycare Identity
Put your best foot foreword with a unique and professionally developed logo.
Lompoc, CA based daycare bussiness, the Tot Spot.
Lompoc, CA based daycare bussiness, the Tot Spot.
Yardi Ad Campaign
Concept is to highlight ‘wow-factor’ clients that use Yardi software. Graphics mimic the angles of the Yardi ‘Y’ logo-mark with series of triangular shapes and lines. All the photos are branded for the ad campaign by adding some simple vignettes and lens glares to each picture.
Kalyra Letterhead
Convey that you are professional and provide quality products or services through a branded letterhead system.
Presentation Templates
While working for Yardi I have had the opportunity to create customized event and user conference presentation templates along with helping upper management hone their presentations to compelling stories.
This particular sample is a template for the Yardi Executive Briefings. An exclusive series of 10-15 events throughout a year each focusing on a specific industry that Yardi software and products apply to. As a team of 3 we deploy the template to the speakers for each event. They then return them and between a writer and myself we customize the presentation.
The main focus is to highlight key factors within the story, spread out slides so that they are easy to take in and read. More slides with compelling information and simple illustrations tend to permeate and stimulate listeners.
This particular sample is a template for the Yardi Executive Briefings. An exclusive series of 10-15 events throughout a year each focusing on a specific industry that Yardi software and products apply to. As a team of 3 we deploy the template to the speakers for each event. They then return them and between a writer and myself we customize the presentation.
The main focus is to highlight key factors within the story, spread out slides so that they are easy to take in and read. More slides with compelling information and simple illustrations tend to permeate and stimulate listeners.
Yardi Ad Campaign
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ARTWORK
Graphic design & marketing is my profession but I also love to express my self through art outside of work. Please feel free to check out my artwork on the website above.
